Hospitality & Tourism

Customer Service: Creating Customer Value

If you are a customer service manager or a sales manager, you know how important it is to identify a customer’s value to your company. But how do you assign the value? How do you determine what is most valuable to your company? In this course, instructor Noah Fleming walks you through ways to define, create, and evaluate customer value. Noah explains both the way the business defines customer value and the way the customer defines value. He goes over a number of simple ways to create customer value and ways to measure customer value. Then Noah dives into the value narrative, covering steps like understanding value over price, reviewing your company messaging, and reshaping your value narrative. He finishes up with some advanced tips, such as proactively extracting customer value, considering current value vs. future value, and sorting from low value to high value.

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