Marketing

28 Digital Marketing Terms You Need to Know (Whether You’re a Marketer or Work With One)

If there’s one thing I’ve learned over my 10+ years in digital marketing it’s that there’s a lot of jargon to become familiar with and keep up with as things evolve. After all, change is the only constant in marketing.

So …

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What Does a Marketing Manager Do? Key Job Duties, Salary, Skills Needed, and More

Marketing managers are ubiquitous in the professional world; they can be found across nearly every industry and in every size and type of company. Though their job descriptions and years of professional experience may differ, marketing managers serve as the …

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How to Write a Killer Digital Marketing Resume

Digital marketing professionals are in high demand. From SEO specialists to social media marketers, there are endless opportunities for those pursuing digital marketing careers. So, how do you write a resume that can make your application stand out? What can you …

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Is Marketing a Good Career Path?

If you’re considering pursuing a marketing career, you may be wondering if marketing is a good career path. What types of jobs are in the field, and what kind of professional progress is possible? The marketing field covers an array …

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Digital Tools

GoinGlobal

We are excited to provide GoinGlobal as a resource to FIU students. GoinGlobal is an online resource which provides tools …

LinkedIn Learning

LinkedIn Learning courses are available to all current students.  For Alumni Access please visit LinkedIn Learning to start an account.

Creating and Managing a YouTube Channel (2022)

Taught by Richard Harrington
YouTube is where video and video creators thrive. By creating a YouTube channel, you can build a highly visible online…

Customer Decision Journey

Taught by Dina Shapiro
The customer decision journey connects your brand with customers and differentiates from the competition. Knowing why, how, and where customers…

Understanding Viral Videos

Taught by Ashley Kennedy
Viral videos are social videos that gain widespread popularity through sharing on social media and the internet. There’s no “secret…

How to Write a B2B Marketing Plan

Taught by Pam Didner
The way you write your B2B marketing plan can say a lot about your team, how you showcase your skills,…

Digital Marketing Foundations

Taught by Brad Batesole
Learn how to promote your brand or business effectively online and develop a targeted marketing strategy that engages potential customers…

Developing Your LinkedIn Creator Brand

Taught by Alexandra Galviz
Over the years, LinkedIn has grown from a shared space for resumes, job hunting, and professional networking into a highly…

Marketing on YouTube

Taught by Anson Alexander
As one of the most-watched video streaming services in the world, YouTube provides remarkable opportunities for marketing your product, service,…

B2B Marketing Foundations

Taught by Dina Shapiro
In this course, learn the key concepts and principles of business to business (B2B) marketing. Marketing expert Dina Shapiro explains…

Monetizing Content Creation

Taught by Kim Kaupe
From CEOs to high school students, anyone creating quality content can garner an online following as a creator; however, pivoting…

Maximize Your Social Sharing to Multiple Platforms

Taught by Richard Harrington
Social media is a vital part of modern business and marketing, but how can you post content across multiple platforms…

How to Create Your Website Strategy: The Discovery Process

Taught by Dana DiTomaso
Looking to build a new website or redesign an existing one? Before you get started, you need to identify your…

Building a Branded Local Community

Taught by Anna McAfee
Building communities and connections is inherent in human nature. From the time of tribal gatherings to social clubs and now…

Content Marketing: Distribution Strategy

Taught by Ross Simmonds
Creating and executing on a strong content marketing strategy is critical in today’s multichannel landscape. In this course, instructor Ross…

Live Streaming on LinkedIn

Taught by Cher Jones
Live streaming video is an incredible way to build an audience, become an industry thought leader, and create new business…

Metaverse and NFTs for Marketing

Taught by Cathy Hackl
Have you tried to imagine where the internet is headed? While it may be dizzying to think about, the metaverse…

SEO Foundations

Taught by David Booth
Modern consumers navigate the world through search. From laptops, smartphones, tablets, and more, they search the wild and wondrous internet…

SEO Strategy: Link Building

Taught by Paddy Moogan
When search engines rank websites, there are a myriad of factors at work, with quality backlinks playing a major role…

Marketing Strategy: SEO Content Writing

Taught by Kristina Azarenko
There’s an art to writing content that boosts your website’s rankings. In this course, SEO expert and marketing consultant Kristina…

Market Research: B2B

Taught by Sarah Weise
Business-to-business (B2B) marketing is fundamentally different from B2C marketing. Market research methodologies vary when you’re evaluating a longer buying cycle,…

Eat Their Lunch: Winning Customers Away from the Competition

Taught by Anthony Iannarino
It’s no secret that sales can be a messy enterprise. Growth all but requires that you take market share directly…

Campus Locations

Modesto A. Maidique Campus SASC 305

Tel: 305-348-2423

​Engineering Center EC 2852 

Tel: 305-348-1281

Biscayne Bay Campus WUC 253

Tel: 305-919-5770

Career Service Hours

Monday 8:30 am - 5:00 pm
Tuesday 8:30 am - 5:00 pm
Wednesday 8:30 am - 5:00 pm
Thursday 8:30 am - 5:00 pm
Friday 8:30 am - 5:00 pm

Drop-in hours for Spring 2024 will be held in person at our CTD offices and virtually on zoom. Please click here for scheduled times and locations.